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There are 31.7 million small businesses in America, according to the Small Business Administration. There's nothing small about the quantity of small business in the United States. This gives millions of small businesses the opportunity market their services and goods.
Here are the Top 4 Effective Marketing Ideas for Small Businesses:
- Build an email list: Over the years as social media has taken over marketing aspects in all sectors, many small business owners have forgotten the true value and importance of email lists for their businesses. You have no control of social media platforms like Instagram, Snapchat, Twitter and more – if they decide to change algorithms, your engagement can drastically change and you 're at their mercy. With a growing and robust email list, you continually are engaging with current and past customers. This list is yours and can continue to grow with each new physical purchase in store, or website visit.
- Show off testimonials: There is still nothing like the power of a referral and testimonial. Give your customers the opportunity to speak great things about you and then show it off on your website and social media. This gives your current customers the affirmation that they're spending money at the right place and giving new customers the idea of what their experience will be with your company.
- Post great content: Whether you're selling pet products, yoga classes or chiropractic care, your business can create interesting content like blog posts, videos and podcasts with topics that have to do with your business. Fresh content keeps your customers engaged with your brand, remembering the value of your products and services and recommending your brand.
- Custom branded promotional products: Custom branded products like ear buds, Bluetooth speakers or power banks are a sure way to keep your brand in the hands of your customers to use a branded product in their daily lives with your logo. Promotional products give your brand large exposure. There are many styles and budgets to choose from to help your marketing efforts. Use them for free products with purchase, VIP clients, social media giveaways or more.